Eco-design at Publicis Sapient.

Bringing sustainability into digital product decision-making at scale

In progress

Publicis Groupe (the parent company of Publicis Sapient, with over 110K employees globally) has advanced ESG practices and a global sustainability program, including an ambassador network that I was part of. Within this context, I initiated and led an effort to bring eco-design into product and design workflows at Publicis Sapient.

The work included carbon footprint estimation for digital transformation engagements (e.g. Pandora in Copenhagen), contributing to the UX of an open-source modelling tool in collaboration with Boavizta (e-footprint), and driving awareness and adoption of internal tools such as Antigreenwashing AI. In parallel, I led internal talks and forums to introduce eco-design across design teams.

A key focus was enabling teams to simulate and compare the impact of digital product decisions early, particularly in the context of AI features.

The work focused on translating sustainability ambition into tangible product decisions, and positioning design as a bridge between the two.

A detailed case study is in progress.