I’m a UX Design Lead focused on creating digital experiences that are not just effective but responsible.

As a hands-on leader, I’m equally comfortable shaping big-picture strategies as I am prototyping the intricate details that bring them to life. With a background in engineering and digital product design, and recent training in sustainability and business, I bring in and advocate for a sustainability lens to the classic desirability–feasibility–viability framework.

In today’s AI-driven world, I believe we, as designers- who often carry the baton of empathy- must also advocate for the wider environment in which our users and businesses exist.

Since 2021, I have been working with the tech consulting firm Publicis Sapient (Sweden 🇸🇪). In the previous decade, I worked with in-house design teams at du Telecom and Emirates Airline (UAE 🇦🇪) and Microsoft (India 🇮🇳). I have also been a design entrepreneur.

I teach UX design and occasionally speak at design events. I am a dad of 2 daughters, an illustrator, graphic novel enthusiast and a runner.